Pro bono Brief: Create a visual identity for Oldfield Eagles junior badminton club, a new team of 12-18 years old. With merch and kit that teenagers would be proud to wear.

We created a distinctive crest shaped logo that seamlessly blends a shuttlecock with the tail of an eagle, resulting in a striking badge that takes pride of place on the team’s kit. The design emphasizes energy and precision, with the typeface ‘Zuume’ featuring sharp ink traps that echo the angularity of the logo. This bold and contemporary identity reimagines badminton for a Gen-Z audience, sharp, clean and dynamic.